Recall 10 best advertisement which come to your mind, list down the ones which have brand heavyweights like, AB, SRK, RK etc and separate if from the ones which have lesser know or unknown protagonist. Sequence them in descending order of your likeness.
How many times do you find the top three with brand heavy weights? And yet promoters choose brand heavy weights for mass attention.
Selecting a service provider is quite similar, a venture into an uncharted territory and more so when your requirement are different and new. Riding on the brand ambassador’s appeal is like choosing your man relying on his facebook pic. Attractive, exuberant but does not show what you may get. If you have understood your requirement and know what you need, comprehend the offerings from vendors, evaluate solution fitment with your need and most importantly ignore front page picture.